They can appear on search engines, websites, social media platforms, and more. PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit. When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. Essentially, you’re paying for targeted visits to your website (or landing page or app).
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. We would be delighted to support you and your customers in this process as a neutral research and analysis partner.👩🏾💻 Already doing PPC with Google Ads? > Find out if you’re doing it right with the free Google Ads Performance Grader. Furthermore, performance over time and advertising impact can be measured and demonstrated by integrating advertising impact measurement elements into brand tracking.
These studies can also examine if and to what extent the target group has been reached. Baseline, follow-up and impact measurements can analyse and demonstrate effects on target figures such as awareness, image or purchase intention.
For example, we use advertising pre- or post-tests, including in combination with implicit measuring methods, to generate important insights into the impact of the created advert. We offer various solutions to demonstrate this. The allocation of advertising budgets to various advertising media must also guarantee that as much of the right target group as possible is reached at the right time. The success of a campaign not only depends on achieving the required level of awareness and impact. When vying for a target group’s attention with a limited advertising budget, it is important for media and advertising agencies to generate added value for customers as well as to provide evidence of their ability to do so.
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